Pink Ribbons Inc.

Léa POOL 2011 Canada Documentary color 97min English DigiBeta
Breast cancer has become the poster child of cause-related marketing campaigns. Countless people walk, run and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Directed by Léa POOL and produced by Ravida DIN, Pink Ribbons Inc. is a feature documentary from the National Film Board of Canada that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause" has become obfuscated by a shiny, pink story of success.
This is the first full-length documentary by the world renowned Canadian director. In the film, POOL throws out this controversial issue, leading the audience along the way with the "pink walkers" to discover the truth behind these breast cancer campaigns. With the huge benefits generating from those campaigns, the good intention from the beginning has lost. Sadly, the focus of these "pink events" has shift from the prevention and treatment of breast cancer to "how much money has been raised."
At the same time, by turning the camera to those patients who face death everyday, discussing about their life stories and sharing the experiences of managing the disease, POOL draws the attention to the essence of breast cancer campaigns.



Originally from Switzerland, Léa POOL emigrated to Quebec in 1975, where her filmmaking career began soon after. Pool made an astonishing feature debut in 1984 with La Femme de l'hôtel (A Woman in Transit), which won several international awards.


2011 Pink Ribbons Inc.

2010 La derniere fugue

2008 Maman est chez le coiffeur

2004 The Blue Butterfly

2001 Lost and Delirious

1999 Emporte-moi

1994 Mouvements du desir

1991 La demoiselle sauvage

1990 Hotel Chronicles

1988 A corps perdu

1986 Anne Trister

1984 La Femme de l'hotel

1980 Strass Cafe

Sales Company / National Film Board of Canada